Overview

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

Full Product Details

Author:   Ruth Mortimer ,  Gregory Brooks ,  Craig Smith
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Edition:   UK ed
Dimensions:   Width: 18.60cm , Height: 2.50cm , Length: 23.40cm
Weight:   0.778kg
ISBN:  

9781119965169

ISBN 10:   1119965160
Pages:   424
Publication Date:   18 May 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Author Information

Ruth Mortimer is the Editor of Marketing Week magazine. Greg Brooks is Global Marketing Director at media agency Mindshare. Craig Smith is the former Editor of Marketing magazine and is now Communications and Content Strategist at Persuasion Communications. Alexander Hiam is a consultant whose clients include many Fortune 500 companies.

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