Overview

Long before the market, sales begins at home - in how we understand people. Sales does not begin in a meeting room. It begins in the market - where decisions are uncertain, conversations are unpredictable, and every day tests your patience and understanding. Arun is at the start of his journey. Over six months, he faces situations that every field salesperson eventually encounters - price objections, delayed orders, competitive pressure, and the constant challenge of meeting targets. At times, these situations may feel familiar, bringing back moments from your own journey. There are no shortcuts. Only learning. Each story in this book reflects a moment from the market - simple situations that quietly shape the way a salesperson thinks, responds, and grows. This is not a book of theories. It is a collection of lessons the market teaches, one experience at a time.

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