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OverviewFull Product DetailsAuthor: W. James PotterPublisher: Peter Lang Publishing Inc Imprint: Peter Lang Publishing Inc Edition: New edition Weight: 0.458kg ISBN: 9781433169519ISBN 10: 1433169517 Pages: 306 Publication Date: 19 November 2019 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsList of Tables – Preface – The Role of Theory in Scholarly Fields – The Field of Media Effects – The Analysis Strategy – Cultivation Theory – Agenda-Setting Theory – Framing Theory – Uses and Gratifications Theory – Social Cognitive Theory – Third-Person Theory – The Evaluation Strategy – Comparative Analyses – Patterns, Questions, and Challenges – Index.ReviewsAuthor InformationW. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara. Since earning his two Ph.D.s (Indiana University and Florida State University), he has published over two dozen books in the areas of media effects and media literacy. Tab Content 6Author Website:Countries AvailableAll regions |
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