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OverviewFull Product DetailsAuthor: Kevin Duncan (Expert Advice, UK)Publisher: John Wiley and Sons Ltd Imprint: Capstone Publishing Ltd Edition: 3rd Revised edition Dimensions: Width: 12.70cm , Height: 1.90cm , Length: 19.80cm Weight: 0.240kg ISBN: 9780857082046ISBN 10: 0857082043 Pages: 224 Publication Date: 19 August 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsIntroduction 1 1 – The Idea 7 2 – The Business Plan 37 3 – Laws and Systems 63 4 – The Money Bit 81 5 – Sales and Marketing 105 6 – People 135 7 – Growth and Durability 157 8 – Lifestyle Matters 177 Index 205Reviews‘This is an excellent introduction to what you need to know if you are starting a business'. The Market, November 2011. ‘…summarises all the essential information you need to start your own business into a concise and easy--to-read book.' (Flybe, January 2012) Author InformationKevin Duncan is a business adviser, marketing expert, motivational speaker and author. He spent 20 years in advertising and marketing, and has now runs his own consultancy, Expert Advice, working as an independent troubleshooter. Recent clients include BT, Mediacom, Saatchi & Saatchi, News International and Orange. Tab Content 6Author Website:Countries AvailableAll regions |
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