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OverviewFull Product DetailsAuthor: Marco Pellitteri , Wong Heung-wahPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.508kg ISBN: 9781138566460ISBN 10: 1138566462 Pages: 250 Publication Date: 29 September 2021 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction Part I Background and working concepts on Japanese animation 1. History and media discourse Key notions to understand ‘anime’ 2. Industry and domestic context Inward orientations of production networks 3. Business and production Development and politics of outsourcing 4. Transits and receptions The European context as a supplement for the study of the Asian experiences Part II Key Asian contexts. Success, contradictions, globalisation 5. South Korea Successes and controversies of recombined anime 6. China History, piracy, resistance, and subcultural communities 7. Philippines Overlooked by soft power and media mix 8. Malaysia Transcultural creativity in animation production and commercial dynamics 9. Indonesia ‘Kartun’ for anime. Piracy, community, and fantasy 10. India Anime and manga fandom as a life experienceReviewsAuthor InformationMarco Pellitteri is Associate Professor of Media and Communication in the School of Humanities and Social Sciences of Xi’an Jiaotong–Liverpool University. Heung-wah Wong is Associate Professor in the Programme of Global Creative Industries, School of Modern Languages and Cultures, at the University of Hong Kong. Tab Content 6Author Website:Countries AvailableAll regions |