Overview

It seems to happen in every city. You turn on the news or open a news website and you see the same people get interviewed for stories again and again. Some are people, like politicians and public officials, who get interviewed because of what's going on in their jobs.But then there are the same 5-10 business owners who always seem to be interviewed on a variety of subjects, garnering a whole bunch of free publicity for their business.Ever wonder how that happens?Dawn Dugle spent 20+ years as a broadcast journalist, bringing home 67 awards for storytelling in multiple markets. She's spilling her secrets about how to get your business showcased on the news - for free. You'll learn: What to pitch to your local newsroomsWho to contactWhere you should hold your news announcement for best resultsHow to earn the undying love of your local journalistThe biggest mistake people make when sending in news releases. (The mistake is so huge, but not even Google has fixed it yet!)You'll also get a bonus section called Storytelling in a Crisis (what to do when the media comes rolling up in your driveway with the cameras on)

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