Overview

Imagine a world where nerds reign supreme. That is the universe that Douglas Edwards stepped into in 1999 . ( Sunday Times ). At forty-one, Doug Edwards was ready to sit back, put his marketing career on autopilot, spend more time with his wife and kids and generally chill out. Instead, he decided to join a cocky internet startup called Google. Suddenly his life was no longer his own. This is the story of what it's like to work for a boss who is the age of your favourite t-shirt - and is never, ever wrong. To be the square middle-aged guy in an office that resembles a geek fraternity claiming squatters' rights. To put in sixteen-hour days and wonder if you'll ever see your family again. To work with the most brilliant - and annoying - people on earth...

Full Product Details

Author:   Douglas Edwards
Publisher:   Penguin Books Ltd
Imprint:   Penguin Books Ltd
Dimensions:   Width: 12.90cm , Height: 2.40cm , Length: 19.80cm
Weight:   0.313kg
ISBN:  

9780241956557

ISBN 10:   0241956552
Pages:   432
Publication Date:   28 June 2012
Audience:   College/higher education ,  General/trade ,  Professional and scholarly ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

Hilarious Bloomberg [An] extremely useful insider guide...Douglas Edwards...walks into the maelstrom of a start-up full of twenty-somethings where visitors genuinely wonder who trashed the chairman's office? -- Pat Kane The Independent A rare insider's account. He can personally vouch for the goodies Financial Times An enjoyable account of the struggles a creative marketing guy faced in the early days of Google, when the company was run by geeks with a messianic faith in Efficiency, Frugality, Integrity -- Andrew Keen New Scientist

Author Information

Douglas Edwards was director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. He took early retirement in 2005.

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