How We Use the Media: Strategies, Modes and Styles

Author:   Benjamin Krämer ,  Felix Frey
Publisher:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
ISBN:  

9783030413125


Pages:   229
Publication Date:   07 November 2020
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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How We Use the Media: Strategies, Modes and Styles


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Overview

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

Full Product Details

Author:   Benjamin Krämer ,  Felix Frey
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
Weight:   0.474kg
ISBN:  

9783030413125


ISBN 10:   3030413128
Pages:   229
Publication Date:   07 November 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Praxeology of media use.- 2. Strategies of Media Use: Linking Television Use and Life, Social Structure and Practice.- 3. Modes of multi-screening. A qualitative approach to practices of combining various screens.- 4. The strategy of mystification in art-house movies.- 5. Interdisciplinary Research On modes of Listening to Music and Sound.- 6. Socially Shared Television Viewing. Preconditions, Processes, and Effects of Co-Viewing and Social TV.- 7. The Nano Level of Media Use: Situational Influences on (Mobile) Media Use.- 8. The methodological intricacies of measuring strategies, modes and styles.- 9. Postface: Sex, drugs and Innerlichkeit.

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Author Information

Benjamin Krämer is Assistant Professor at the Department of Media and Communication at LMU Munich, Germany. Felix Frey is Research Associate at the Institute of Communication and Media Studies at the University of Leipzig, Germany.

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