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OverviewIn this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition, How to Succeed in Advertising When All You Have Is Talent features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios Full Product DetailsAuthor: Laurence Minsky , Maxine Paetro , Luke SullivanPublisher: Taylor & Francis Inc Imprint: The Copy Workshop Edition: 2nd Revised edition Weight: 0.975kg ISBN: 9781887229203ISBN 10: 1887229205 Pages: 480 Publication Date: 11 April 2007 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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