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A very informative read on a very pertinent topic. While millennials as a consumer group have been studied and written about ad nauseam, this is the first time millennials as employees have been studied by a renowned academician and researcher! A must-read for the managers of today! -- Sonali Dhawan, * Chief Marketing Officer, Procter & Gamble, Indian Subcontinent * A book every HR professional should read and try to apply while dealing with the next generation. Well explained, well written and correctly linked to current and future challenges. -- Ashok Priyadarshi, * Vice President, HR & CSR, Alkem Laboratories Ltd * This book would prove to be a boon for understanding millennials and what makes them so different in their approach to lifestyles-personal and particularly in the work ethos. Understanding them has never been easy and this book aims to address some of those issues. -- Lt Gen. Sanjeev Anand, * Former Adjutant General, Indian Army * Professor Dheeraj Sharma's original research on the best experiences of the work environment with respect to recruiting and managing millennials is indeed laudable. Undoubtedly, the book will help bridge future generation gaps and provide a transformatory edge to both the 'millennials' and the organizations they work for. -- Lt Gen. Manvender Singh, * PVSM, AVSM, VSM (Retd.) * The book How to Recruit, Incentivize and Retain Millennials by Professor Dheeraj Sharma provides excellent approaches to manage and leverage millennial workforce for superior performance outcomes. This highly informative book provides exemplary guidelines on attracting, developing and retaining the most valuable assets, thereby paving the path for organizational growth. Unarguably, it will serve as a knowledge pool for the society as a whole. -- Suresh Kumar, * President, Strategy and Human Resources, Polycab India Ltd * 'Millennials are a unique generation from the workforce management standpoint. The book provides an in-depth understanding into management aspects of the millennial workforce. A must-read for all in the corporate world'. -- Lt Gen. Sanjeev Madhok, * PVSM, AVSM, VSM (Retd), Former General Officer Commanding-in-Chief, Army Training Command; Head of Defence Business, Dynamatic Technologies Ltd *

`This highly informative book provides exemplary guidelines on attracting, developing and retaining the most valuable assets, thereby paving the path for organizational growth. Unarguably, it will serve as a knowledge pool for the society as a whole'. -- Suresh Kumar, * President, Strategy and Human Resources, Polycab India Ltd * `Millennials are a unique generation from the workforce management standpoint. The book provides an in-depth understanding into management aspects of the millennial workforce. A must-read for all in the corporate world'. -- Lt Gen. Sanjeev Madhok, * PVSM, AVSM, VSM (Retd), Former General Officer Commanding-in-Chief, Army Training Command; Head of Defence Business, Dynamatic Technologies Ltd *

Author Information

Dheeraj Sharma is Director at the Indian Institute of Management, Rohtak, Haryana. He is also a professor at the Indian Institute of Management Ahmedabad (on leave). He has taught at numerous educational institutions, including in Europe, Asia and North America. Dr Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University.   Dr Sharma has authored over 100 research papers in leading international journals and conferences. He has published eight books, including one with SAGE. Some of his books are Principles of Marketing; Business to Business Marketing; Leadership Lessons From Military (SAGE Publications); Consumer Behaviour: A Managerial Perspective; Cross-Cultural Perspective in Global Marketplace; Proceedings of Academy of Marketing Science; Global Business; and Swinging the Mandate: Developing and Managing a Winning Campaign. Dr Sharma continues to serve as a board member in several PSUs and public limited companies.

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