How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Author:   Michael Morley
Publisher:   Palgrave Macmillan
Edition:   1st ed. 1998
ISBN:  

9781349140725


Pages:   172
Publication Date:   01 January 1998
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations


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Author:   Michael Morley
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 1998
Dimensions:   Width: 15.50cm , Height: 1.00cm , Length: 23.50cm
Weight:   0.290kg
ISBN:  

9781349140725


ISBN 10:   1349140724
Pages:   172
Publication Date:   01 January 1998
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

The Global Village - It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? Or Promotion? Infrastructure of Your Organization The Public Relations Agency Research

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Author Information

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.

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