Full Product Details
Author: Alun Drake ,
Cathie Burton
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Dimensions:
Width: 15.70cm
, Height: 1.90cm
, Length: 23.40cm
Weight: 0.388kg
ISBN: 9780749442262
ISBN 10: 0749442263
Pages: 246
Publication Date: 30 April 2004
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres. Country profiles run two to three pages and summarize information about political, demographic, and linguistic information, as well as cireculation data for print sources and market share for braodcast outlets. The tone of these profiles in conversational, and useful data is sometimes embellished with broad cultural observation of dubious value ( Romanians are a people who love debate, much like the Irish, so they enjoy information of any kind ). Finally, in appendixes, the authors supply contact information for media outlets, radio, and televisio organizations belonging to the European Broadcasting Union and an ecletic group of organizations from the European Union to the World Trade Organization. A concluding appendiz supplies the International Federation of Journalists' 'Declaration of Principles on the Conduct of Journalists. Summing Up: Optional. Upper-division undergraduates; media professionals. P. Finley, University of Nevada, Las Vegas in CHOICE
"""This practical and accessible guide is the ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism."" * European Information Service Bulletin *"
This practical and accessible guide is the ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism. European Information Service Bulletin
Author Information
Alun Drake is a former BBC television and radio journalist, now working for Europe's leading human rights and democracy-building organization, the Council of Europe. Based in Strasbourg, France, he has previously headed the Council's audio-visual and press services and is currently editor of its main website. Cathie Burton started her career in journalism in the UK before moving to the European Parliament as spokesperson for the European Parliamentary Labour Party. She joined the 46-nation Council of Europe where she concentrated on media relations with countries of South East Europe and later became head of campaigns and events. In 2013 she was appointed Director of Communication and Media Relations at the Organization for Security and Cooperation in Europe (OSCE), where she modernised the media operation and headed OSCE media reaction to the Russian invasion of Crimea and the conflict in Eastern Ukraine. She is presently a senior editorial adviser at the Council of Europe.
