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OverviewWho the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for critical health policies. The authors systematically organized and analyzed 25 years of thematic and episodic framing research in health news to create an approach to reframe responsibility in health news in order to gain public support for health policies. They apply their method to two of the top health issues in world—obesity and mental health—and conclude by discussing future research and plans for working with other health scholars, health practitioners, and journalists. Full Product DetailsAuthor: Lesa Hatley Major , Stacie Meihaus JankowskiPublisher: Peter Lang Publishing Inc Imprint: Peter Lang Publishing Inc Edition: New edition Volume: 21 Weight: 0.361kg ISBN: 9781433140839ISBN 10: 1433140837 Pages: 252 Publication Date: 27 January 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsList of Tables – Preface – Acknowledgments – Introduction: This Is a Health Communication Book? – Good Pictures vs. Talking Heads: Iyengar’s Episodic and Thematic Frames – Research on Thematic and Episodic Frames: The Health – 25 Years of Thematic and Episodic: A Content Analysis of the Scholarly Research in Academic Journals – The Integrated Process of Framing: An Approach to Organize and Evaluate – Feast or Famine: A Qualitative Analysis of 25 Years of Thematic and Episodic Research in Academic Journals – Thematic and Episodic Frames in Obesity News: Findings from Three Studies – Thematic and Episodic Frames in Depression News: Findings from Two Studies – Conclusions: What Have We Learned and a Path Forward with These Frames – Index.ReviewsIn this long-overdue book, Lesa Hatley Major and Stacie Meihaus Jankowski reassert the central role that news media play in circulating and forming the frames of reference that people, professionals, and policy-makers rely on to understand, address, and solve pressing health-related problems. Through empirical analyses of framing in the health communication literature and through their own empirical demonstrations on the topics of obesity and depression, Major and Jankowski provide a nuanced account of an information environment in which seminal frames-thematic and episodic-interweave with the subtle language of gain/loss and responsibility/blame. On display, too, are the authors' own professional experiences in journalism, which bring to the volume an authoritative rendering of newsroom norms and professional practices that shape journalists' pivotal story-telling role. This fully conceived, richly researched, and timely book belongs on the shelf of anyone interested in health communication. -Paul D'Angelo, Professor of Media and Political Communication, The College of New Jersey Author InformationLesa Hatley Major is Associate Professor in the Media School at Indiana University in Bloomington, Indiana. She has published extensively on news framing and health issues. She worked as a journalist for years before earning her PhD in mass communication and public affairs. Stacie Meihaus Jankowski is Assistant Professor of Journalism in the College of Informatics at Northern Kentucky University. Her main research focuses on media framing, particularly involving health issues. Her journalism experience informs her teaching in media law and media ethics. She received her PhD from Indiana University. Tab Content 6Author Website:Countries AvailableAll regions |
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