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OverviewMost people think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It's far more effective when salespeople think like 'go-givers' and focus extensively on creating value for the customer. Illustrating their points with a wide range of examples, Burg and Mann offer tips and strategies that anyone in sales can start applying straight away. Full Product DetailsAuthor: Bob Burg , John David MannPublisher: Penguin Putnam Inc Imprint: Portfolio Dimensions: Width: 14.00cm , Height: 1.80cm , Length: 21.00cm Weight: 0.313kg ISBN: 9781591843085ISBN 10: 1591843081 Pages: 176 Publication Date: 18 February 2010 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews<br><br> Author InformationBob Burg is a popular conference speaker who teaches the tenets of The Go-Giver to audiences around the world. A former sales professional, he is also the author of Endless Referrals. John David Mann is an award-winning author whose titles include the New York Times bestsellers The Red Circle and Flash Foresight and the international bestseller The Go-Giver. Tab Content 6Author Website:Countries AvailableAll regions |
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