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OverviewThe multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia.Explores how to develop a strategy to benefit from new patterns of 21st century tradeExplains how companies can fight and win against low-cost competition from Asian companiesShows how to transfer homegrown management practices to AsiaReveals how to safeguard the company's intellectual property in ChinaBrings to light how to leverage India as a platform to revitalize the company's innovation capabilitiesA resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality--that of Asia as the world's emerging center of gravity. Full Product DetailsAuthor: Anil K Gupta, MBA , Toshiro Wakayama , U Srinivasa RanganPublisher: Jossey-Bass Imprint: Jossey-Bass ISBN: 9781280679131ISBN 10: 1280679131 Pages: 353 Publication Date: 01 January 2012 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |