Global Strategies for Emerging Asia

Author:   Anil K Gupta, MBA ,  Toshiro Wakayama ,  U Srinivasa Rangan
Publisher:   Jossey-Bass
ISBN:  

9781280679131


Pages:   353
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   In stock   Availability explained
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Global Strategies for Emerging Asia


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Overview

The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia.Explores how to develop a strategy to benefit from new patterns of 21st century tradeExplains how companies can fight and win against low-cost competition from Asian companiesShows how to transfer homegrown management practices to AsiaReveals how to safeguard the company's intellectual property in ChinaBrings to light how to leverage India as a platform to revitalize the company's innovation capabilitiesA resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality--that of Asia as the world's emerging center of gravity.

Full Product Details

Author:   Anil K Gupta, MBA ,  Toshiro Wakayama ,  U Srinivasa Rangan
Publisher:   Jossey-Bass
Imprint:   Jossey-Bass
ISBN:  

9781280679131


ISBN 10:   1280679131
Pages:   353
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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