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Full Product Details

Author:   Alexander Brock ,  Jana Pflaeging ,  Peter Schildhauer
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Volume:   16
Weight:   0.412kg
ISBN:  

9783631743232

ISBN 10:   3631743238
Pages:   262
Publication Date:   13 March 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

A. Brock/J. Pflaeging/P. Schildhauer: Preface – M. Kraxenberger: Erotic Romances – S. Molnar: The Birth of the Print Ad Genre – J. Müller-Lancé: Genres in Action Sports Magazines – J. Pflaeging: Diachronic Perspectives on Genre Indexation in Print Magazines – A. Brock: Emergence of TV Sitcoms – M. Luginbühl: Genre Emergence as Indicator and Origin of Cultural Change – E. M. Eckkrammer: A Multidimensional Model of Genre Emergence – S. Meier/K. Marx: Doing Genre in the Digital Media – P. Schildhauer: Genre and Community Emergence – J. M. Sommer: Emergence of Online Comments in Popular Science Discourse

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Author Information

Alexander Brock is a professor of linguistics at the English department of Halle University. His research interests include text linguistics, pragmatics, humour studies and media linguistics. Jana Pflaeging is a PhD candidate at the Chair of English and Applied Linguistics at Salzburg University. Her research interests are in multimodal genre studies and media/text linguistics. She also enjoys visualising linguistic theories. Peter Schildhauer is a lecturer of Teaching English as a Foreign Language / English Linguistics at Bielefeld University. His research interests include media linguistics and the interaction in EFL classrooms.

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