Overview

A history of 150 recognized brand names, written by the creator of the award-winning ""Word Detective"" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis

Full Product Details

9780743257978

Table of Contents

Reviews

Author Information

Evan Morris is the author of the syndicated newspaper column (and award-winning Web site) The Word Detective (www.word-detective.com). His previous books include The Book Lover's Guide to the Internet, The Word Detective, and the forthcoming Makin' Whoopee. He lives in Millersport, Ohio. Morris died at age 67 after a two-year battle with cancer.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available