Fresh to Death: The Lo Down (How the Brands That Dressed a Generation Rose, Ruled, and Faded)
Author:   Steve Hudson
Publisher:   Hudson Media
ISBN:  

9798235911574


Pages:   396
Publication Date:   26 May 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
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Fresh to Death: The Lo Down (How the Brands That Dressed a Generation Rose, Ruled, and Faded)


Overview

From Polo Ralph Lauren's Lo Life shoplifters to FUBU's $350 million empire built on a LL Cool J hat trick, Past Fast Fashion tells the story of the labels that defined American youth culture between 1985 and 2005. Each chapter traces a brand from founding myth to cultural peak to corporate sale, scandal, or quiet disappearance - revealing how hip-hop, skateboarding, and mall culture collided to produce one of the most commercially explosive eras in fashion history. Part business narrative, part cultural archaeology, the book asks what it meant to wear something, and what it cost when the meaning ran out.

Full Product Details

Author:   Steve Hudson
Publisher:   Hudson Media
Imprint:   Hudson Media
Dimensions:   Width: 15.20cm , Height: 2.10cm , Length: 22.90cm
Weight:   0.526kg
ISBN:  

9798235911574


Pages:   396
Publication Date:   26 May 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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