Overview

Every time you look at the news, it's like the same five to ten business owners are always being interviewed. And that earned media is worth thousands of dollars in free publicity! So how do you get your business in front of the media - and get the good kind of attention?Learn how from an award-winning journalist.Dawn Dugle spent 20+ years as a broadcast journalist, bringing home 67 awards for storytelling in multiple markets. She's spilling her secrets about how to get your business showcased on the news - for free. You'll learn: What to pitch to your local newsroomsWho to contactWhere you should hold your news announcement for best resultsHow to earn the undying love of your local journalistThe biggest mistake people make when sending in news releases. (The mistake is so huge, but not even Google has fixed it yet!)You'll also get a bonus section called Storytelling in a Crisis (what to do when the media comes rolling up in your driveway with the cameras on)

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