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OverviewFlying off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged third edition, completed after September 11th 2001, brings the story fully up to date and includes much new material on key topics such as airline costs, 'open skies' and airline pricing. Much has happened in the ten years since the second edition of this book first appeared. Airline professionals and transport students will be eager to hear Doganis's views which are given added force by his own experiences as Chairman and Chief Executive Officer of Olympic Airways in the mid-1990's The airline industry presents an enigma: high growth rates during the last forty years have produced only marginal profitability. This books sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and operation of international airlines. New Features of the Third Edition include: New data on airline cost structures, labour and airline marketing and price Fully updated to take in to account the dramatic effects of the downturn that has taken place in the last few years Extensive coverage of Charter Airlines and the Air freight industry Full Product DetailsAuthor: Rigas Doganis (European Aviation Club)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 3rd New edition Dimensions: Width: 15.60cm , Height: 1.30cm , Length: 23.40cm Weight: 0.612kg ISBN: 9780415213240ISBN 10: 041521324 Pages: 368 Publication Date: 15 August 2002 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Out of Print Availability: Out of stock ![]() Table of ContentsIntroduction 1. Characteristics and trends in airline operations 2. Traditional bilateralism - A highly regulated industry 3. Liberalisation - Open markets and open skies 4. The structure of airline costs 5. Determinants of airline sts 6. The economics of passenger charters 7. Airline marketing - The role of passenger demand 8. Forecasting demand 9. Product planning 10. Pricing policies and fare structures 11. The economics of air freight Appendices BibliographyReviews'An ideal introduction to the way the industry is adapting to a rapidly changing environment.' - M Sayer, Law School, Nottingham Poly 'This book is an excellent introduction to many of the issues of relevance to the European airline industry.' - European Access 'Well-organised, clearly written and easily read by those with only a passing interest in civil aviation.' - Michael Westlake, Far Eastern Economic Review Author InformationTab Content 6Author Website:Countries AvailableAll regions |