Overview

The underlying crisis facing the airline industry has been apparent since early 2000. Despite increasing demand over the last 45 years, airlines have struggled to find financial success and this problem has started to filter through to the fore over the last few years. In the weeks that followed the terrorist attacks on the World Trade Center, this underlying crisis has been close to becoming a catastrophe for the whole industry. Flying Off Course has established itself over the years as the indispensable guide to the inner workings of the aviation industry. This third edition brings the story fully up to date and includes new material on key topics such as deregulation and 'open skies', airline pricing, labour costs and new developments in marketing. It is given added force by Doganis' experience as Chairman and CEO of Olympic Airlines in the mid-1990s. Few new editions can be more eagerly awaited than the third version of Rigas Doganis's book. Much has happened in the ten years since the second book appeared and airline professionals and transport students will be eager to hear Doganis's views on the new sweeping developments. New Features of the Third Edition include: New data on airline cost structures, labour and airline marketing and price Fully updated to take in to account the dramatic effects of the downturn that has taken place in the last few years Extensive coverage of Charter Airlines and the Air freight industry

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9780415213233

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Reviews

'An ideal introduction to the way the industry is adapting to a rapidly changing environment.' - M Sayer, Law School, Nottingham Poly

'This book is an excellent introduction to many of the issues of relevance to the European airline industry.' - European Access 'Well-organised, clearly written and easily read by those with only a passing interest in civil aviation.' - Michael Westlake, Far Eastern Economic Review

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