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OverviewFocus on the 10% who already love your product, the Fans. If you want to understand marketing today, understand Fans. Fans are the influencers. What Fans say about your product is far more important than what your creative agency says. Fans own the brand. When your brand manager goes to sleep, Fans stay up to the early hours, building, creating and sharing. Fans are passionate. They love the brand. Fans aren't 2 or 3 times more influential than the average customer, this book will show you how Fans are up to 1000 times more influential. Starbucks, Apple and Monster Energy all leverage their Fans. Shouldn't you be thinking about Fans too? If people like your brand today, you might as well be invisible. In this book, authors Graham Brown and Ghani Kunto from the Youth Marketing Academy deliver an overview of how Fans are irrevocably changing the face of marketing from a game of being liked to being loved . With case studies and trends, Brown and Kunto delve into the Interest Economy, providing technologists, marketers and social scientists alike with a better insight into the world of Fans. If you don't know who your Fans are, you have only customers. Full Product DetailsAuthor: Ghani Kunto , Graham BrownPublisher: Createspace Independent Publishing Platform Imprint: Createspace Independent Publishing Platform Dimensions: Width: 15.20cm , Height: 0.50cm , Length: 22.90cm Weight: 0.127kg ISBN: 9781480257474ISBN 10: 1480257478 Pages: 88 Publication Date: 04 December 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |