Overview

"Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the ""information age"" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: BL Develop a ""strategy of synergy"" that makes research communication efficient and effective BL Give compelling talks BL Build a professional Web site BL Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars BL Write popular articles and books BL Persuade donors, administrators and other key funding decision-makers BL Produce news releases that attract media coverage BL Give clear media interviews BL Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources."

Full Product Details

Author:   Dennis Meredith (Freelance Writer and Research Communication Consultant, Freelance Writer and Research Communication Consultant)
Publisher:   Oxford University Press Inc
Imprint:   Oxford University Press Inc
Dimensions:   Width: 15.50cm , Height: 2.00cm , Length: 23.30cm
Weight:   0.526kg
ISBN:  

9780199732050

ISBN 10:   0199732051
Pages:   376
Publication Date:   04 March 2010
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Foreword Introduction: Explaining Your Research is a Professional Necessity Section I: Learning a New Communications Paradigm 1: Understand Your Audiences 2: Plan Your Research Communication Strategy Section II: Effectively Reaching Your Peers 3: Give Compelling Talks 4: Develop Informative Visuals 5: Create Effective Poster Presentations 6: Write Clear Research Explanations 7: Build a Quality Web Site Section III: Engaging Lay Audiences 8: Forge Your Research Communications Strategy 9: The Essential News Release 10: Craft Releases That Tell Your Research Story 11: Target Releases to Key Audiences 12: Produce Effective Research Photography 13: Produce Informative Research Videos 14: Organize Dynamic Multimedia Presentations 15: Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars 16: Write Popular Articles, Op-Eds, and Essays 17: Author Popular Books 18: Become a Public Educator 19: Persuade Administrators, Donors, and Legislators Section IV: Explaining Your Research Through the Media 20: Parse Publicity's Pros and Cons 21: Understand Journalists 22: Meet Journalists' Needs 23: Prepare for Media Interviews 24: Make the Interview Work For You 25: Protect Yourself from Communication Traps 26: Manage Media Communications at Scientific Meetings 27: Should You Be a Public Scientist?

Reviews

<br> During his 40-year career, veteran US science communicator Dennis Meredith has written thousands of press releases and magazine articles while serving a string of leading American universities. In Explaining Research: How to Reach Key Audiences to Advance Your Work, Meredith distils this experience into a fabulous guide for scientists seeking to communicate the fruits of their labours. Meredith offers stacks of advice on everything from creating a great website and crafting a well-written press release to preparing online videos and writing a blog. It is inspiring stuff, yet rooted in reality for example, Meredith provides useful PowerPoint tips (F5 starts a presentation; the space bar shifts to the next slide) and offers a list of thrifty words that can substitute for long ones ( do not perform, end not terminate and so on). -- Physics World<br> An excellent guidebook, full of practical tips and advice and, just as important, key things to avoid and illustration of how n

Author Information

Dennis Meredith's career as a science communicator has included service at some of the country's leading research universities, including MIT, Caltech, Cornell, Duke and the University of Wisconsin. He has worked with science journalists at all the nation's major newspapers, magazines, and radio and TV networks and has written thousands of news releases and magazine articles on science and engineering over his career.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions