Explaining Research: How to Reach Key Audiences to Advance Your Work

Author:   Dennis Meredith
Publisher:   Oxford University Press, USA
ISBN:  

9781282701700


Pages:   357
Publication Date:   01 January 2010
Format:   Electronic book text
Availability:   In stock   Availability explained
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Explaining Research: How to Reach Key Audiences to Advance Your Work


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Overview

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the information age places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: Develop a strategy of synergy that makes research communication efficient and effective Give compelling talks Build a professional Web site Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars Write popular articles and books Persuade donors, administrators and other key funding decision-makers Produce news releases that attract media coverage Give clear media interviews Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

Full Product Details

Author:   Dennis Meredith
Publisher:   Oxford University Press, USA
Imprint:   Oxford University Press, USA
ISBN:  

9781282701700


ISBN 10:   1282701703
Pages:   357
Publication Date:   01 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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