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OverviewExplaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the information age places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: Develop a strategy of synergy that makes research communication efficient and effective Give compelling talks Build a professional Web site Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars Write popular articles and books Persuade donors, administrators and other key funding decision-makers Produce news releases that attract media coverage Give clear media interviews Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources. Full Product DetailsAuthor: Dennis MeredithPublisher: Oxford University Press, USA Imprint: Oxford University Press, USA ISBN: 9781282701700ISBN 10: 1282701703 Pages: 357 Publication Date: 01 January 2010 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |