Overview

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop. The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.

Full Product Details

Author:   Fiona Talbot
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 13.80cm , Height: 1.00cm , Length: 21.60cm
Weight:   0.205kg
ISBN:  

9780749455187

ISBN 10:   0749455187
Pages:   160
Publication Date:   03 September 2009
Audience:   ELT/ESL ,  General/trade ,  College/higher education ,  ELT General ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

• • Chapter - 00: Introduction;
  • Chapter - 01: English as a language of global communication;
  • Chapter - 02: Writing in English: support your people;
  • Chapter - 03: Why we communicate commercially;
  • Chapter - 04: Word Power Skills 2.0: interacting with readers as customers;
  • Chapter - 05: Adapt: stay ahead or stay behind;
  • Chapter - 06: Time is money;
  • Chapter - 07: Helping you write those documents;
  • Chapter - 08: Writing to lead, inspire - and change;
  • Chapter - 09: Writing e-mails;
  • Chapter - 10: Feedback and performance reviews

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Author Information

Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language. Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels. She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others. Learn more at http://www.wordpowerskills.com/index.php Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business: https://www.youtube.com/user/TQIwordpowerskills

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