Overview

Full Product Details

Author:   Patrick E. Murphy (University of Notre Dame, USA) ,  Gene R. Laczniak (Marquette University, USA) ,  Fiona Harris (The Open University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.362kg
ISBN:  

9781138648098

ISBN 10:   1138648094
Pages:   198
Publication Date:   12 December 2016
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"Part 1: Background 1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions 3. ""Preserving the Venture""—A Sample Case Study with Frameworks and Ethical Analyses Part 2: Short Cases 4. Just a Friendly Request Terri L. Rittenburg 5. Going Along to Get Along Raymond F. Keyes 6. Casas Bahia Chrissy Golden 7. Discount Drugstore: No Gifts Allowed? Gene R. Laczniak 8. Reference Prices in Retailing: What is a Fair Comparison? Fiona Harris 9. Drug Testing in India Nicholas J.C. Santos 10. Starbucks China: The World’s Priciest Cup of Coffee Peilu Chen Part 3: Intermediate Cases 11. Superior Services: Should Short Skirts Sell Software? Lori Lepp Corbett 12. Tough Decisions: Something to Snack On Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader 13. A Young Pharmacists Dilemma: Questionable Transactions Barbora Kocanova and Veronika Vosykova 14. PETA Karin Besenbaeck and Haley Rosenbach 15. Zara & Fast Fashion Sarah Eide, Elizabeth Sadler and Sarah Tonti 16. The Co-operative Bank of the UK Fiona Harris and Sarah Tonti 17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back Barbara Stöttinger and Julia Gschwendner 18. Montenegro Electronics, Ltd. Jacob Bagha and Gene R. Laczniak Part 4: Long Cases 19. The Coca-Cola Company: The Skinny on a Big Fat Problem Marshel Rapuzzi 20. Auchan (France) Geert Demuijnck 21. TOMS Shoes: One for One Movement Robert Meara, Matthew Terilli and Jennifer Sawayda 22. Facebook in the Developed and Developing World Eva Marie D. Schulte 23. VISA and FIFA: Everywhere You Want to Be? Brian R. Levey and James Matakovich"

Reviews

Author Information

Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing Gene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Journal of Business Ethics, Business Ethics Quarterly and the Journal of Macromarketing. Fiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions