Ethics in Marketing: International cases and perspectives
Author:   Patrick E. Murphy (University of Notre Dame, USA) ,  Gene R. Laczniak (Marquette University, USA) ,  Fiona Harris (The Open University, UK)
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781138648081


Pages:   198
Publication Date:   06 December 2016
Format:   Hardback
Availability:   In Print   Availability explained
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Ethics in Marketing: International cases and perspectives


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Author:   Patrick E. Murphy (University of Notre Dame, USA) ,  Gene R. Laczniak (Marquette University, USA) ,  Fiona Harris (The Open University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.544kg
ISBN:  

9781138648081


ISBN 10:   1138648086
Pages:   198
Publication Date:   06 December 2016
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing Gene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Journal of Business Ethics, Business Ethics Quarterly and the Journal of Macromarketing. Fiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.

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