Overview

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges. Beyond theoretical perspectives, the second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel. This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits. Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.

Full Product Details

9781032989778

Table of Contents

Reviews

Praise for the First Edition: “A refreshingly new approach to the teaching of pricing from a very practical point of view.” Nicholas Perdikis, Professor of International business, Aberystwyth Business School, Aberystwyth University, Wales, UK“This book explains the impact of pricing on companies’ profit in a highly accessible way. Excel examples help readers to further deepen their understanding of these topics. I highly recommend this book to anybody who wants to learn the basics of pricing analytics in a very short time.” Peter Molnar, Associate Professor at University of Stavanger, Norway“More and more businesses are embracing analytics. But not everyone can afford a price analytics software. This book is a good way to get started, learn, and practice the pricing fundamentals. The ‘cookbook’ approach breaks down the barriers to getting started. Now every business professional can start answering real pricing questions by using a tool they are familiar with.” Stephan M. Liozu, Chief Value Officer of Thales Group“Essentials of Pricing Analytics is a valuable and original contribution to the pricing literature. Managers and academics will appreciate up-to-date tools that enable them to estimate demand curves, optimize prices and increase profits. Highly recommended.” Andreas Hinterhuber, Associate Professor of Marketing, Ca’ Foscari University of Venice, Italy

Praise for the First Edition: 'A refreshingly new approach to the teaching of pricing from a very practical point of view.' Nicholas Perdikis, Professor of International business, Aberystwyth Business School, Aberystwyth University, Wales, UK'This book explains the impact of pricing on companies’ profit in a highly accessible way. Excel examples help readers to further deepen their understanding of these topics. I highly recommend this book to anybody who wants to learn the basics of pricing analytics in a very short time.' Peter Molnar, Associate Professor at University of Stavanger, Norway'More and more businesses are embracing analytics. But not everyone can afford a price analytics software. This book is a good way to get started, learn, and practice the pricing fundamentals. The ‘cookbook’ approach breaks down the barriers to getting started. Now every business professional can start answering real pricing questions by using a tool they are familiar with.' Stephan M. Liozu, Chief Value Officer of Thales Group'Essentials of Pricing Analytics is a valuable and original contribution to the pricing literature. Managers and academics will appreciate up-to-date tools that enable them to estimate demand curves, optimize prices and increase profits. Highly recommended.' Andreas Hinterhuber, Associate Professor of Marketing, Ca’ Foscari University of Venice, Italy

Author Information

Erik Haugom is Professor of Business Administration at the University of Inland Norway. Per Kristian Alnes is a senior researcher at the Eastern Norway Research Institute at the University of Inland Norway.

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