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OverviewThe development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions. Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level. Full Product DetailsAuthor: Andreas WalmsleyPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.502kg ISBN: 9781138048775ISBN 10: 1138048771 Pages: 238 Publication Date: 06 December 2018 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1 Entrepreneurship in Tourism – An Introduction Chapter 2 Conceptual Foundations of Entrepreneurship Chapter 3 Innovation Chapter 4 Initial Steps: The Role of the Business Plan Chapter 5 Marketing Chapter 6 From Birth to Growth Chapter 7 Entrepreneurship and Employment Chapter 8 Strategy and Entrepreneurship Chapter 9 Social Entrepreneurship in Tourism Chapter 10 Public Policy and Entrepreneurship in Tourism Chapter 11 Contemporary Issues in Entrepreneurship Research Chapter 12 ConclusionReviewsAuthor InformationAndreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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