Overview

I shall indicate different enterprise case study challenges in his marketing environment to aim to let any reader to judge whether it is good choice for whom to choose the solvable method is better. This book is one business story teaching book to give some business concepts how to apply to solve the individual company's actual case studies challenges. Theories include: online knowledgeable concept, globalization job concept, useful indicator concept, standard growth enhancing policy, standard growth enhancing policy, outsourcing, national environment policy, tax policy, production orientation and societal marketing orientation, segmentation, existence needs (E), relatedness needs (R) and growth needs (G) psychological concepts etc. In, conclusion, this book can provide one entrepreneur story to apply sample marketing and organizational behavior and economic theories to let readers feel how one entrepreneur solve business challenges in whose business trip.

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9781981450299

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