Engagement in Professional Genres

Author:   Carmen Sancho Guinda (Universidad Politecnica de Madrid)
Publisher:   John Benjamins Publishing Co
Volume:   301
ISBN:  

9789027202185


Pages:   373
Publication Date:   24 April 2019
Format:   Hardback
Availability:   In stock   Availability explained
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Engagement in Professional Genres


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Overview

Engagement has turned essential in today's communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.

Full Product Details

Author:   Carmen Sancho Guinda (Universidad Politecnica de Madrid)
Publisher:   John Benjamins Publishing Co
Imprint:   John Benjamins Publishing Co
Volume:   301
Weight:   0.825kg
ISBN:  

9789027202185


ISBN 10:   9027202184
Pages:   373
Publication Date:   24 April 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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