Einführung in das Ethnomarketing: Grundlagen, Modelle, Erfolgsfaktoren
Author:   Michael Kleinjohann
Publisher:   Springer Fachmedien Wiesbaden
ISBN:  

9783658513535


Pages:   55
Publication Date:   19 May 2026
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $47.49 Quantity:  
Add to Cart

Share |

Einführung in das Ethnomarketing: Grundlagen, Modelle, Erfolgsfaktoren


Overview

Full Product Details

Author:   Michael Kleinjohann
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
ISBN:  

9783658513535


ISBN 10:   3658513535
Pages:   55
Publication Date:   19 May 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

Table of Contents

Grundlagen des Ethnomarketings: Migration und Markt, Definitionen und Abgrenzungen.- Theorien und Modelle: Kulturen, Milieus, Religionen und Akkulturation.- Erfolgsfaktoren: Marketingmix, Zielgruppen, Produkt-, Preis, Distributions- und Personalpolitik.- Kommunikationspolitik: Mediaplanung, Akkomodation und multisensuelle Stilmitteln.

Reviews

Author Information

Prof. Dr. Michael Kleinjohann ist Professor und Studiengangsleiter Marketing & Communications Management an der International School of Management sowie Inhaber der Agentur freshmademedia publishing & consulting.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

MRGC26

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now