Overview

Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills – such as listening, writing and speaking – in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect resource for anyone who wants to improve their ability to work effectively with others. This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing.

Full Product Details

Author:   Richard Blundel ,  Kate Ippolito ,  David Donnarumma
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   4th edition
Dimensions:   Width: 19.00cm , Height: 2.20cm , Length: 24.50cm
Weight:   0.854kg
ISBN:  

9780273774860

ISBN 10:   0273774867
Pages:   440
Publication Date:   29 November 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

1          Perspectives on communication  PART I   PRINCIPLES OF COMMUNICATION 2          Breaking barriers: communication in practice 3          Using words: verbal communication 4          Making pictures: non-verbal communication 5          Developing arguments: persuasive communication 6          Establishing a dialogue: interactive communication 7          Making connections: organisational communication PART II  COMMUNICATION IN PRACTICE 8          Letters, e-mail and text messages 9          Reports, briefing papers and summaries 10        Advertisements, promotions, news releases and exhibitions 11         Interviews, questioning and listening 12         Presentations and audio-visual technologies 13         Meetings, teams and negotiations 14         Communication in perspective  

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Author Information

Richard Blundel is a senior lecturer in Enterprise Development at the Open University and a member of the Centre for Public Leadership and Social Enterprise (PuLSE).   Kate Ippolito is an educationalist at the Royal College of Physicians. Previously she was Education Development Projects Manager at Brunel University and Oral Communication coordinator for the LearnHigher Centre of Excellence in Teaching and Learning.   David Donnarumma, a new co-author for this edition, is the teaching qualifications manager at Trinity College, London. Previously he was a lecturer in English language teaching at the Open University.

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