You will never look at your cell phone, TV, or computer the same way after reading this book. Maxwell and Miller not only reveal the dirty secrets that hide inside our beloved electronics; they also take apart the myths that have pushed these gadgets to the center of our lives. With an astounding array of economic, environmental and historical facts, Greening the Media debunks the idea that information and communication technologies (ITC) are clean and ecologically benign. In this compassionate and sharply argued book, the authors show how the physical reality of making, consuming, and discarding them is rife with toxic ingredients, poisonous working conditions, and hazardous waste. But all is not lost. As the title suggests, Maxwell and Miller dwell critically on these environmental problems in order to think creatively about ways to solve them. They enlist a range of potential allies in this effort to foster greener media-from green consumers to green citizens, with stops along the way to hear from exploited workers, celebrities, and assorted bureaucrats. Maxwell and Miller rethink the status of print and screen technologies from a perspective unique in media studies, one that enables them to open new lines of historical and social analysis of ICT, consumer electronics, and media production. This original and highly readable book is for anyone who marvels at the high tech goodies surrounding us and wonders How have they been made?, By whom?, Where?, and Under what conditions?
Full Product DetailsAuthor: Richard Maxwell , Toby Miller , Oxford University Press
Publisher: Oxford University Press Inc
Imprint: Oxford University Press Inc
Dimensions: Width: 15.60cm , Height: 1.60cm , Length: 23.40cm
ISBN 10: 0195325206
Publication Date: 28 June 2012
Audience: General/trade , General
Publisher's Status: Out of Stock Indefinitely
Availability: To order
Table of ContentsACKNOWLEDGEMENTS ; INTRODUCTION ; 1. CONSUMERS ; 2. WORDS ; 3. SCREENS ; 4. WORKERS ; 5. BUREAUCRATS ; 6. CITIZENS ; CONCLUSION ; BIBLIOGRAPHY
As a brief, well-referenced work that pulls tohether many threads into one coherent picture, it is an excellent addition to any collection. P.L. Kantor, CHOICE
<br> Someone once said that people should never go into the kitchen of a restaurant where they enjoy eating. Toby Miller and Richard Maxwell take us into the electronic media's kitchen, and the food will never taste the same again. In a brilliant, even stunning, expose of the environmental practices and impact of media corporations, Greening the Media is one of the most important media books in years. Extremely readable and entertaining, this highly original and well-researched book should be mandatory reading for everyone with a cell phone or a flat-screen television. --Robert W. McChesney, coauthor of The Death and Life of American Journalism<p><br>
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