Full Product Details
Author: Edwin L Basttistella (Professor of English, Professor of English, Southern Oregon University)
Publisher: Oxford University Press Inc
Imprint: Oxford University Press Inc
Dimensions:
Width: 21.10cm
, Height: 2.80cm
, Length: 13.70cm
Weight: 0.394kg
ISBN: 9780195367126
ISBN 10: 019536712
Pages: 224
Publication Date: 20 November 2008
Audience:
College/higher education
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Reviews
<br> Well written in a tone that would be easily digested by undergraduates and engaging for an interested non-academic reader. Battistella has done an outstanding job engaging the scholarship of history, marketing, the history of marketing, the history of education, the history of English pedagogy, and the development of the self-help industry. --Jeffrey Reaser, North Carolina State University<p><br> Contextualizing Cody's work culturally and historically, in terms of both linguistics and business, the author shows that, though never recognized as an eminent linguist, Cody had a significant influence on 20th century notions of correctness as they relate to personal success. As Battistella demonstrates, Cody was a practical grammarian whose methods, both prescriptive and descriptive, allowed students to identify and correct their own recurring errors. Recommended. --Choice<p><br>
Well written in a tone that would be easily digested by undergraduates and engaging for an interested non-academic reader. Battistella has done an outstanding job engaging the scholarship of history, marketing, the history of marketing, the history of education, the history of English pedagogy, and the development of the self-help industry. --Jeffrey Reaser, North Carolina State University<br>
"""Well written in a tone that would be easily digested by undergraduates and engaging for an interested non-academic reader. Battistella has done an outstanding job engaging the scholarship of history, marketing, the history of marketing, the history of education, the history of English pedagogy, and the development of the self-help industry."" --Jeffrey Reaser, North Carolina State University ""Contextualizing Cody's work culturally and historically, in terms of both linguistics and business, the author shows that, though never recognized as an eminent linguist, Cody had a significant influence on 20th century notions of correctness as they relate to personal success. As Battistella demonstrates, Cody was a practical grammarian whose methods, both prescriptive and descriptive, allowed students to identify and correct their own recurring errors. Recommended."" --Choice"
Author Information
Edwin L. Battistella is professor of English and writing at Southern Oregon University. He is the author of three previous books on grammar and language, Bad Language Are Some Words Better than Others?, The Logic of Markedness, and Markedness: The Evaluative Superstructure of Language.
