Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication

Author:   Paola Evangelisti Allori ,  Giuliana Elena Garzone
Publisher:   Peter Lang AG, Internationaler Verlag der Wissenschaften
Edition:   New edition
Volume:   131
ISBN:  

9783034305914


Pages:   324
Publication Date:   04 March 2011
Format:   Paperback
Availability:   In Print   Availability explained
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Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication


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Overview

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

Full Product Details

Author:   Paola Evangelisti Allori ,  Giuliana Elena Garzone
Publisher:   Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint:   Peter Lang AG, Internationaler Verlag der Wissenschaften
Edition:   New edition
Volume:   131
Weight:   0.490kg
ISBN:  

9783034305914


ISBN 10:   3034305915
Pages:   324
Publication Date:   04 March 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

«For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended.» (Qiu Hui, Discourse Studies 16, 2014/1)


For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended. (Qiu Hui, Discourse Studies 16, 2014/1)


For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended. (Qiu Hui, Discourse Studies 16, 2014/1)


Author Information

Paola Evangelisti Allori is Professor of English at the Italian University for Sport and Human Movement, (IUSM) Roma, Italy. Her main research interests are in specialized discourse in different domains, both academic and professional. She has coordinated several research projects and published extensively on comparative analysis of specialized discourse in various disciplinary areas and fields of action, both cross-linguistically and cross-disciplinarily. Her current research is focused on sports-related domains, exploring text types and genres, particularly in legal and business communication. Giuliana Garzone is Professor of English Linguistics and Translation at the Università degli Studi di Milano, Italy. Her main research interests are in specialized discourse in its different domains, and in translation and interpreting studies. She has co-ordinated several research projects and published extensively on legal language, scientific discourse, business communication, political discourse and on translation and interpreting. In recent times her research has explored the impact of multimodality on professional communication, focusing on text types and genres embedded in the web-mediated environment.

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