Digital Marketing in Africa: Opportunities, Challenges and Transformative Futures
Author:   Brighton Nyagadza
Publisher:   Springer International Publishing AG
ISBN:  

9783031970870


Pages:   271
Publication Date:   11 February 2026
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Digital Marketing in Africa: Opportunities, Challenges and Transformative Futures


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Author:   Brighton Nyagadza
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
ISBN:  

9783031970870


ISBN 10:   303197087
Pages:   271
Publication Date:   11 February 2026
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Brighton Nyagadza is a Lecturer in Digital Marketing at York St John University, London Campus, UK. Previously he was based at the Department of Marketing at Marondera University of Agricultural Sciences and Technology, Zimbabwe. He is a CABS (UK) Certified Business and Management Educator (CMBE) and Fellow of the Academy of Marketing Science (USA). His work on digital marketing and agri-business has been published widely in books and journals.  

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