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OverviewThis volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book’s specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science. Full Product DetailsAuthor: Matthew David LickissPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138096844ISBN 10: 1138096849 Pages: 242 Publication Date: 23 July 2019 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Introduction 2. The Language of Graphic Language 3. Change: Systems and Subjects 4. Framework 5. Application and Case Studies 6. Discussion and ConclusionReviewsAuthor InformationMatthew Lickiss is Lecturer in Typography and Communication Design at the Department of Typography and Graphic Communication at the University of Reading, UK. Tab Content 6Author Website:Countries AvailableAll regions |