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9780857858146

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It would be really welcome if someone would publish this in Swedish - everyone should read it. -- Lotta Jonson Swedish Design Research Journal Sara Kristoffersson's monograph is a good example of emerging design research ... [Kristoffersson] provides a superb analysis of the tenets and designs of the 1920s Bauhaus school as a utopia that never reached the stage of mass production, but which Ikea then took onboard after WWII. ark: Finnish Architectural Review [Kristoffersson] deftly deals, in six information-packed chapters, with the background and reasons behind the phenomenal global success of IKEA ... A fascinating read. -- Debra Hall TSS Reviews blog Kristofferson ... has written a cultural history of the marketing giant. ... She has interviewed a handful from upper management, read numerous IKEA position papers, followed the trajectory of the company's significant advertising campaigns, and traced out the company's corporate policies with admirable care. ... This is an informative and thoughtful little book. -- Nicholas Adams, Vassar College, USA Scandinavian Studies Design by IKEA is the fist book to scrutinize the Swedish giant's massive impact on contemporary design culture. Unpicking how the public image of IKEA has come to depend as much on the international image of Sweden as the other way around, Sara Kristoffersson critically assesses the company's creative use of storytelling and stereotypes. -- Kjetil Fallan, University of Oslo, Norway Finally, a critical and nuanced analysis of the world-dominating brand IKEA. Kristoffersson's sharply honed prose reveals how the corporation has controversially come to define a nation, and how the inescapable ubiquity of its objects has transformed consumption on a global scale. Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century. -- Alison J. Clarke University of Applied Arts Vienna, Austria Sara Kristoffersson manages to provide what Sweden and management scholars have been longing for: a cultural theorist's account of how a small company in the middle of Sweden has grown amazingly successful. With fresh eyes, she shows how cultural identity processes can build enormous wealth, national pride, and brand loyalty. -- Lars Strannegard, Stockholm School of Economics, Sweden

Design by IKEA is the fist book to scrutinize the Swedish giant's massive impact on contemporary design culture. Unpicking how the public image of IKEA has come to depend as much on the international image of Sweden as the other way around, Sara Kristoffersson critically assesses the company's creative use of storytelling and stereotypes. -- Kjetil Fallan, University of Oslo, Norway Finally, a critical and nuanced analysis of the world-dominating brand IKEA. Kristoffersson's sharply honed prose reveals how the corporation has controversially come to define a nation, and how the inescapable ubiquity of its objects has transformed consumption on a global scale. Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century. -- Alison J. Clarke University of Applied Arts Vienna, Austria Sara Kristoffersson manages to provide what Sweden and management scholars have been longing for: a cultural theorist's account of how a small company in the middle of Sweden has grown amazingly successful. With fresh eyes, she shows how cultural identity processes can build enormous wealth, national pride, and brand loyalty. -- Lars Strannegard, Stockholm School of Economics, Sweden

Design by IKEA is the fist book to scrutinize the Swedish giant's massive impact on contemporary design culture. Unpicking how the public image of IKEA has come to depend as much on the international image of Sweden as the other way around, Sara Kristoffersson critically assesses the company's creative use of storytelling and stereotypes. -- Kjetil Fallan, University of Oslo, Norway

Author Information

Sara Kristoffersson is guest professor of Design History and Theory at Konstfack National University College of Arts, Crafts and Design, Stockholm, Sweden. She has published a number of articles on various aspects of design, fashion, art and architecture and lectures widely on these topics at museums and universities, including École nationale supérieure des arts décoratifs, Paris, France; Parsons School of Design, New York, USA; the Royal Swedish Academy of Fine Arts and the Royal Institute of Art, Stockholm, Sweden.

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