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OverviewFull Product DetailsAuthor: Mai Nguyen-Phuong-Mai (Hogeschool van Amsterdam, The Netherlands)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.684kg ISBN: 9781138304666ISBN 10: 1138304662 Pages: 338 Publication Date: 11 September 2019 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Globalization: Evolutionary Roots and Contemporary Version 2. The Driving Forces of Diversity 3. The Tree of Culture: Evolutionary And Practical 4. The Dynamics of Culture 5. Fear-Free Cross-Cultural Management 6. Think Global, Plan Local, Act Individual 7. Change Management: Creating Culture and Evolving Yourself 8. Bias Management 9. Diversity Management 10. Cross-Cultural Motivation 11. Cross-Cultural Leadership 12. Cross-Cultural Business Communication 13. Cross-Cultural Negotiation 14. Cross-Cultural MarketingReviewsThis book is where East meets West by understanding intercultural communication in the context of globalized world! -Tran Nguyen Khang-Vietnam National University of Social Sciences and Humanities, Vietnam ... a very refreshing, original and innovative way of presenting the subject. This book brings a breath of fresh air to the work of interculturalists. Absolutely essential and desirable reading for those who want to thrive in the current international business world. -Agata Szkiela-European Academy of Diplomacy and Translating Cultures, Poland Author InformationMai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, the Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West, and lives everywhere in between. Tab Content 6Author Website:Countries AvailableAll regions |
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