Overview

Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries. Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.

Full Product Details

Author:   Robin Andersen (Associate Professor in the Department of Communication and Media Studies, Associate Professor in the Department of Communication and Media Studies, Fordham University) ,  Lance Strate (Associate Professor and Chair, Department of Communication and Media Studies, Associate Professor and Chair, Department of Communication and Media Studies, Fordham University)
Publisher:   Oxford University Press
Imprint:   Oxford University Press
Dimensions:   Width: 17.10cm , Height: 1.90cm , Length: 24.60cm
Weight:   0.001kg
ISBN:  

9780198742777

ISBN 10:   0198742770
Pages:   352
Publication Date:   25 May 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part One: Human Need and the Commercial Imperative Section Introduction 1: Sut Jhally: Advertising at the Edge of the Apocalypse 2: Marshall McLuhan: American Advertising 3: Neil Postman: The Media Ecology of the Free Market Part Two: Conglomeration, Synergy and Global Media Section Introduction 4: Robert McChesney: The Global Media Giants 5: Anthony Smith: Global Ethics in the Age of Behemoths 6: Craig Allen: Sold American: US News Consultants and News Issues Abroad 7: Matthew McAllister: From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations Part Three: Advertising and Culture Section Introduction 8: Nancy Morris: US voices on UK Radio 9: Lance Strate: Intoxicating Consumptions: The Case of Beer Commercials 10: Robin Andersen: Road to Ruin: The Cultural Mythology of SUV's 11: Katherine Fry: Starbucks Coffee: Cultivating and Selling the Postmodern Brew 12: Dan Weisberg: Scalable Hype: Old Persuasions for New Technology Part Four: Commercial 'Diversity'? Section Introduction 13: Delicia Harvey and Lance Strate: Image Culture and the Supermodel 14: Robert M. Entman and Constance L. Book: Light Makes Right: Skin Colour and Racial Hierarchy in Televison Advertising 15: Lauren Tucker: Talking Back to Calvin Klein: Youthful 'Targets' Confront their Commercial Image Part Five: Politics, Citizenship, and Fragmentation Section Introduction 16: Joseph Turow: Segmenting, Signalling, and Tailoring: Probing the Dark Side of Target Marketing 17: Robin Andersen: The Commercial Politics of the 1996 Presidential Election Campaign 18: Margaret Cassidy: Commercial Media and Corporate Presence in the K-12 Classroom 19: Paul Lippert: Commodity Fetishism: Symbolic Form, Social Class, and the Division of Knowledge in Society Part Six: Resisting Persuasions Section Introduction 20: Melissa Wall: KFC into India: A Case Study of Resistance to Globalization Discourse 21: Norman Cowie: Media Literacy and the Commercialization of Culture 22: Everett Parker: The Public Interest in the Twenty-first Century

Reviews

'... an extremely comprehensive and versatile presentation of the subject. ... must be highly praised for providing the reader with a very wide spectrum of critical approaches to media commercialism from a range of reputed scholars and practitioners in the area of media and communication.' The International Journal of Media Management

Author Information

Robin Andersen is Associate Professor in the Department of Communication and Media Studies and Director of the Peace and Justice Program at Fordham University. She is the author of Consumer Culture and TV Programming, and her numerous articles appear in books and scholarly journals such as The Media Reader, Journalism and Popular Culture, and The Humanist. Her current research is focused on the environmental impact of consumer culture. Lance Strate is Associate Professor and Chair of Fordham University's Department of Communication and Media Studies. He is the editor (with Ron Jacobson and Stephanie B. Gibson) of Communication and Cyberspace and is currently working on a books entitled Understanding Media Ecology and The Legacy of McLuhan (with Edward Wachtel). He is Supervisory Editor of the Media Ecology Book Series and founding President of the Media Ecology Association.

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