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OverviewAs a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techniques; a wholly revised and enhanced set of cases; and entirely revised and updated data on the arts 'industry'. Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers. It is a revised and completely updated new edition of a highly successful specialist marketing title. It offers practical integration of theory and marketing best practice for the arts sector. It is packed with new and updated examples, cases and vignettes. Full Product DetailsAuthor: Elizabeth Hill , Catherine O'Sullivan, LL. (Chair of European Herbal Practitioner Association Education Committee and formerly Vice Principal, Newman College of Higher Education, Birmingham, UK) , Terry O'SullivanPublisher: Elsevier Science & Technology Imprint: Elsevier Science & Technology ISBN: 9786610966516ISBN 10: 6610966516 Pages: 380 Publication Date: 21 July 2003 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |