Creative Arts Marketing

Author:   Elizabeth Hill ,  Catherine O'Sullivan, LL. (Chair of European Herbal Practitioner Association Education Committee and formerly Vice Principal, Newman College of Higher Education, Birmingham, UK) ,  Terry O'Sullivan
Publisher:   Elsevier Science & Technology
ISBN:  

9786610966516


Pages:   380
Publication Date:   21 July 2003
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Creative Arts Marketing


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Overview

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techniques; a wholly revised and enhanced set of cases; and entirely revised and updated data on the arts 'industry'. Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers. It is a revised and completely updated new edition of a highly successful specialist marketing title. It offers practical integration of theory and marketing best practice for the arts sector. It is packed with new and updated examples, cases and vignettes.

Full Product Details

Author:   Elizabeth Hill ,  Catherine O'Sullivan, LL. (Chair of European Herbal Practitioner Association Education Committee and formerly Vice Principal, Newman College of Higher Education, Birmingham, UK) ,  Terry O'Sullivan
Publisher:   Elsevier Science & Technology
Imprint:   Elsevier Science & Technology
ISBN:  

9786610966516


ISBN 10:   6610966516
Pages:   380
Publication Date:   21 July 2003
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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