Creative Arts Marketing

Author:   Liz Hill ,  Catherine O'Sullivan (Coventry University, UK) ,  Terry O'Sullivan (The Open University, UK) ,  Brian Whitehead (Arts Professional Magazine, UK)
Publisher:   Taylor & Francis Ltd
Edition:   2nd New edition
ISBN:  

9780750657372


Pages:   382
Publication Date:   25 June 2003
Replaced By:   9781138213760
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Creative Arts Marketing


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Overview

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Full Product Details

Author:   Liz Hill ,  Catherine O'Sullivan (Coventry University, UK) ,  Terry O'Sullivan (The Open University, UK) ,  Brian Whitehead (Arts Professional Magazine, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Edition:   2nd New edition
Dimensions:   Width: 19.00cm , Height: 2.00cm , Length: 24.00cm
Weight:   0.750kg
ISBN:  

9780750657372


ISBN 10:   0750657375
Pages:   382
Publication Date:   25 June 2003
Audience:   College/higher education ,  Undergraduate
Replaced By:   9781138213760
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.

Reviews

As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again. Alvin H. Reiss, Editor, 'Arts Management'.


As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again. Alvin H. Reiss, Editor, 'Arts Management'.


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