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OverviewAs a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers Full Product DetailsAuthor: Liz Hill , Catherine O'Sullivan (Coventry University, UK) , Terry O'Sullivan (The Open University, UK) , Brian Whitehead (Arts Professional Magazine, UK)Publisher: Taylor & Francis Ltd Imprint: Butterworth-Heinemann Ltd Edition: 2nd New edition Dimensions: Width: 19.00cm , Height: 2.00cm , Length: 24.00cm Weight: 0.750kg ISBN: 9780750657372ISBN 10: 0750657375 Pages: 382 Publication Date: 25 June 2003 Audience: College/higher education , Undergraduate Replaced By: 9781138213760 Format: Paperback Publisher's Status: Out of Print Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsThe Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.ReviewsAs comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again. Alvin H. Reiss, Editor, 'Arts Management'. As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again. Alvin H. Reiss, Editor, 'Arts Management'. Author InformationTab Content 6Author Website:Countries AvailableAll regions |