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Author:   J. Steemers
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.90cm , Length: 21.60cm
Weight:   0.485kg
ISBN:  

9780230574403

ISBN 10:   0230574408
Pages:   252
Publication Date:   24 February 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock  
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Table of Contents

Acknowledgements List of Illustrations Understanding Preschool Television as a Production Ecology Safe at Home: The Origins of Preschool Television as a Public Service Project  Growing Up: The Rise of the Global Market in Preschool Programming Broadcaster Perspectives on Preschool Production Players in Rights Management and Production Production Preliminaries - Development and Research Production Checklists, Rules and Assumptions In Production Spinning Off Profits: Ancillary Exploitation and the Power of Retail  Policy Interventions and the Crisis in Children's Television (co-written with Alessandro D'Arma) The Bigger Picture: Preschool Television in its Critical and Aesthetic Contexts (co-written with James Walters) Conclusions and Future Outlook Notes Bibliography Index

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Author Information

JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include Selling Television: British Television in the Global Marketplace (2004); European Television Industries (2005, with P. Iosifidis and M. Wheeler); and Changing Channels: The Prospects for Television in a Digital World (ed., 1998).

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