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OverviewThis book studies tropical island resorts, the areas they occupy, the people who live and work there and the tourists who visit them. An island resort is a special place - a pleasure periphery set apart from the mainland and from the mainstream - a community exhibiting many of the key characteristics of postmodernism. This book includes, but goes beyond the more commonly encountered marketing and analyses of resort destinations, by examining social, cultural, mythical, environmental, organizational and political dimensions. The study offers a comparative analysis of two specific destination areas - the Mamanuca Islands in Fiji and the Whitsunday Islands in Queensland, Australia with special reference to the Australian market. The book highlights some of the special challenges facing island resort destinations in developing countries such as Fiji, relative to developed countries such as Australia and the differences and similarities between equivalent domestic and international resort destinations. The case material includes consumer focus groups in the key source markets, a detailed telephone survey of travel agents in the same places, and personal interviews with resort managers and with key stakeholders from the public and private sectors. Full Product DetailsAuthor: Brian KingPublisher: Taylor & Francis Ltd Imprint: Routledge Volume: No.2 Dimensions: Width: 15.60cm , Height: 2.20cm , Length: 23.40cm Weight: 0.635kg ISBN: 9780415149891ISBN 10: 0415149894 Pages: 300 Publication Date: 15 May 1997 Audience: College/higher education , Tertiary & Higher Education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsTables and Plates; acronyms 1 Introduction' The myth of the Tropical Island as an'Earthly Paradise'; Why a comparative otudy?; The choice of study regions; Studying resorts; Methodology and limitations; SECTION 1 THE ISLANDS; 2 The Setting; The Two Regions Compared; Geography; The Whitsundays; The Mamanucas; Land Tenure and Management; The Whitsundays; The Mamanucas; Environment and Culture Heritage; The Whitsundays; The Mamanucas; 3 Tourism Development - Island-Style; History - Growth and Redevelopment; The Whitsundays; The Mamanucas; Entrepreneurs and their Visions; The Whitsundays; The Mamanucas; The Institutional Framework; The Whitsundays; The Mamanucas; SECTION 2 THE INDUSTRY; 4 Getting Business for the Pleasure Periphery; The Scale and Nature of Island Resort Operations; Integration in the Air-Inclusive Holiday Sector; Regulation and the Air-Inclusive Holiday Sector; Market Size and Main Destinations; Domestic and International Air-Inclusive Tours: a Comparison; Emerging Structures and Industry Trends; Assessing the Attributes of Island Resorts; Awareness and Visitation; Positioning; Target Marketing and Market Segmentation; The Marketing Mix; Future Marketing Priorities; SECTION 3 THE RAW AND THE COOKED; 6 Fitting the Image?; The Mythical South Pacific - Imaginary since the Time of the Cook Voyages; The Triumph of the Visual - Advertising as the Language of Consumption; Tropical Islands as the Ultimate 'Gratification'; What the Holidaymakers Think; 7 Social Engineering?; The Social Impact of Tourism; Island Resorts as the Realization of an Ideal Community; To What Extent Can the Resort Experience be Described as Authentic?; Social Interactions at Resorts; The Style and Quality of Service; The Rise and Rise of the Family; 8 Resort Landscapes; Resort-goers as Consumers of Landscape; Historic and Spatial Dimensions; Postmodernism-Island Style; Resort Landscapes and Consumption Places; a System Approach; Consumer and Industry Perspectives; 9 Opportunities for Further Research; Bibliography and IntervieweesReviewsKing's research deserves the attention of all of the disciplines which have some part to play in the creation of island tourist resorts. Some of [his] answers might be unwelcome; that [only] reveals that King has been diligent in his search for answers to the basic questions about the future and sustainability of island resorts. Author InformationBrian King Tab Content 6Author Website:Countries AvailableAll regions |