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9781032513256

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""This is a vital topic for today’s students of public relations and strategic communications to explore: without communication, there is no CSR. However, the strategic use of communication to promote understanding of a corporation’s pro-social actions needs to be undertaken ethically. Doing this requires that practitioners have a comprehensive knowledge of both the practical challenges of communicating CSR and the criticisms about the ways that communication of this type can be used unethically. This book does a service to its reader by addressing both topics."" Jessalynn Strauss, Elon University, USA ""This is a vital topic for today’s students of public relations and strategic communications to explore: without communication, there is no CSR. However, the strategic use of communication to promote understanding of a corporation’s pro-social actions needs to be undertaken ethically. Doing this requires that practitioners have a comprehensive knowledge of both the practical challenges of communicating CSR and the criticisms about the ways that communication of this type can be used unethically. This book does a service to its reader by addressing both topics."" Jessalynn Strauss, Elon University, USA

Author Information

Ganga S. Dhanesh (PhD, National University of Singapore) is an Associate Professor at the University of Maryland, USA. An expert in corporate social responsibility (CSR) communication across global contexts, her research appears in leading journals such as American Behavioral Scientist, Business Horizons, and the Journal of Public Relations Research. She is an Associate Editor of the Journal of Communication Management and serves on several editorial boards. An award-winning scholar, she also consults for national and multinational organizations.

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