Overview

Corporate fundraising isn't dead. It's just exhausted, overcomplicated, and occasionally hiding behind a sponsorship proposal wondering where it all went wrong. In Corporate Fundraising Isn't Dead, fundraiser and charity leader Mark Flower delivers a funny, honest and practical guide to building better corporate partnerships in a world of shrinking budgets, impossible targets and LinkedIn posts about ""synergy."" Whether you're a lone fundraiser doing everything yourself, a CEO trying to understand corporate income, or someone who has ever sat through a painful networking breakfast questioning your life choices, this book is for you. Packed with real-world experience, practical advice and humour born from years of surviving the sector, this book explores: How to build genuine corporate partnerships Why ""Charity of the Year"" can become chaos Corporate volunteering, events and sponsorships Stewardship that actually feels human Reporting impact without losing the will to live Managing boards, expectations and awkward business jargon Fundraising during crisis and uncertainty How to stop saying ""Let's touch base offline"" Most importantly, this book is about remembering that behind every corporate partnership are people - people who want purpose, connection and impact. Blunt, warm, practical and occasionally ridiculous, Corporate Fundraising Isn't Dead is part survival guide, part therapy session, and part reminder that good fundraising still changes lives. No synergy was harmed in the writing of this book.

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