Consumer preference for imported vs Indian electronic goods
Author:   Abhilash S ,  Sivaramakrishnan R
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9786209793011


Pages:   108
Publication Date:   11 March 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
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Consumer preference for imported vs Indian electronic goods


Overview

""Consumer Preference for Imported vs Indian Electronic Goods in Coimbatore"" examines how customers in Coimbatore choose between foreign and Indian electronic brands, and what factors shape these choices. Studies on Indian consumers show that many buyers perceive imported electronic brands as superior in terms of quality, technology, performance, design, and status value, and are often willing to pay a higher price for reputed foreign brands. At the same time, growing support for local brands in India means Indian electronic products gain preference when they offer better value for money, acceptable quality, and reliable after-sales service.

Full Product Details

Author:   Abhilash S ,  Sivaramakrishnan R
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 0.70cm , Length: 22.90cm
Weight:   0.154kg
ISBN:  

9786209793011


ISBN 10:   6209793010
Pages:   108
Publication Date:   11 March 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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