Consumer-oriented Business Design: The Case of Airport Management
Author:   Sonja Sulzmaier
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   Softcover reprint of the original 1st ed. 2001
ISBN:  

9783790813661


Pages:   264
Publication Date:   26 January 2001
Format:   Paperback
Availability:   Awaiting stock   Availability explained
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Consumer-oriented Business Design: The Case of Airport Management


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Overview

Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage. In this context, new strategic frameworks and market research designs are needed that allow managers to synchronize the evolution of new offerings with changes in motivational patterns of consumers. This book presents a new strategic framework and the corresponding market research design which have already been tested successfully by a large empirical study at Munich airport. The framework has provided considerable input for new offering design and, therefore, the business redesign of organizations meeting future requirements of consumers.

Full Product Details

Author:   Sonja Sulzmaier
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Physica-Verlag GmbH & Co
Edition:   Softcover reprint of the original 1st ed. 2001
Dimensions:   Width: 15.50cm , Height: 1.40cm , Length: 23.50cm
Weight:   0.880kg
ISBN:  

9783790813661


ISBN 10:   3790813664
Pages:   264
Publication Date:   26 January 2001
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

The airport business and its environment.- Redefining the airport business.- Describing consumer motivation.- Potential non-enablers and motivators at the airport.- Empirical results.- Airport business redesign.- Conclusion.

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