Consumer Behaviour in Department Stores
Author:   A Sri Hari Prasath ,  S Shajitha Banu
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9786209764714


Pages:   104
Publication Date:   14 March 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
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Consumer Behaviour in Department Stores


Overview

A study on consumer buying behavior in Coimbatore's departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize convenience, ambience, and customer service, while demographics like age, income, and occupation influence shopping patterns

Full Product Details

Author:   A Sri Hari Prasath ,  S Shajitha Banu
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.150kg
ISBN:  

9786209764714


ISBN 10:   6209764711
Pages:   104
Publication Date:   14 March 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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